The much-loved Italian restaurant model Zizzi has introduced the anticipated launch of the Zillionaires’ Membership loyalty platform. Prospects will probably be rewarded every time they go to a Zizzi restaurant, use click on and accumulate and buy Zizzi for supply. The programme is a long-term dedication from Zizzi to its clients rewarding loyalty, frequency and recency.
The Zillionaires’ Membership internet app is proprietary know-how, reaffirming Zizzi – and The Azzurri Group – because the main digital innovator within the informal eating house – following the restaurant teams’ current investments in Speedy Order and Pay. The Zillionaires’ Membership and Speedy Order & Pay are already deeply built-in, with plans to take a position on this integration to ship much more personalised experiences for purchasers over the approaching months.
The forward-thinking platform gives Zillionaires the prospect to earn credit (Zs) every time they go to a Zizzi and spend over £10. Zs may be exchanged for ‘perkz’ from the menu together with food and drinks. With every go to, they’ve the prospect to earn a higher variety of Zs. With the primary go to being 10 Zs, the second 20 Zs, the third 30 and the fourth 40. After their fourth go to, clients qualify for a shock perk together with free meals and large prizes akin to holidays.
The thrilling launch of the Zillionaires’ Membership comes after a profitable trial in Zizzi’s Scottish eating places the place the scheme was very properly acquired by clients and groups demonstrating each nice worth to the client alongside a rise in frequency of buyer visits.
Harry Heeley, Managing Director at Zizzi Eating places, Azzurri Group mentioned:
“We’re delighted to have launched the Zizzi Zillionaires’ Membership and progress with our transformation of Zizzi into an excellent model. This omnichannel platform permits us to thank Zizzi clients for his or her ongoing help. The Membership will even act as a terrific communication instrument the place we are able to share information in regards to the Zillionaires’ Membership and different areas which can be vital to our clients, akin to bettering our sustainability, lowering carbon, and supporting nice psychological well being and wellbeing. Within the close to future members of the Zillionaires Membership will have the ability to earn Z’s throughout the breadth of Zizzi’s channels together with our retail at house vary, whereas additionally have the ability to donate their Z’s to charity and good causes.”
To help the launch, Zizzi is working with double Bafta award-winning Large Zuu, host of Large Zuu Large Eats who has designed a singular and unique pizza, Large Zuu’s Zillionaire Rustica, reside on the menu nationwide.
Large Zuu has starred in a content material collection for social media which can launch in November. Within the collection, Large Zuu is skilled by Zizzi cooks to cook dinner scrumptious Zizzi favourites and reveal the elements and recipes. The content material collection encourages the general public to hitch in, become involved and share their creations utilizing the #ZuuZillionaire hashtag.
With the Zizzi Zillionaires’ Membership now reside, clients can begin incomes Zs right away in restaurant, by way of click on and accumulate and supply by scanning the QR code, which may be saved of their Apple or Google Wallets.
For extra info and to enroll, please go to the web site right here.