Regardless of the scale of your corporation or the kind of merchandise you promote, constructing your buyer base is more likely to be considered one of your main advertising and marketing objectives. With regards to connecting with potential new prospects, social media reigns supreme – it’s a extremely profitable approach of reaching new audiences, selling your model, and constructing your corporation. And there’s one social community, specifically, that’s confirmed to be a very helpful channel for eCommerce shops – TikTok.
With over one billion customers world wide1 and an genuine, community-driven strategy, TikTok represents a significant alternative for retailers to achieve new audiences and develop gross sales whereas showcasing their model persona.
48% of customers instantly bought a model or product prior to now 12 months after seeing it on TikTok! 2
The brand new TikTok for WooCommerce extension means that you can get your corporation up and working on TikTok rapidly and conveniently. Sync your retailer, create adverts utilizing your product catalog, and monitor marketing campaign efficiency — all out of your retailer’s dashboard. Learn on for TikTok advertising and marketing ideas, the right way to get began, and the other ways you possibly can promote your merchandise.
Join your WooCommerce retailer to TikTok
Natural content material is a good way of gauging which matters or content material kinds are hottest together with your customers – however it’s going to solely get you to date. Paid promoting will allow you to amplify your content material to new audiences, and provide you with helpful insights as to how they’re partaking together with your model.
If you set up the TikTok for WooCommerce extension and join your retailer to your TikTok For Enterprise account, you’ll have a less complicated and quicker method to promote on TikTok utilizing 4 important options:
1. Sync your retailer catalog with TikTok
Syncing your WooCommerce product catalog to TikTok makes it easy to create and run product-based advert codecs like Assortment Adverts and Dynamic Showcase Adverts. As soon as synced, any new merchandise you add to your retailer will robotically be out there to promote in TikTok.
2. Fast advert creation instruments
Get began with advert creation by deciding on “Create an Advert” proper out of your dashboard.
From there, you possibly can add a video file or use the Good Video Generator to create video adverts utilizing your product pictures and pre-built templates.
3. A sophisticated TikTok Pixel
With the TikTok for WooCommerce extension, you’ll be capable to set up the TikTok pixel in your retailer in only a click on. Use the superior matching capabilities to extend the visibility of your adverts to the correct consumers and maximize your return on advert spend.
4. Participating advert codecs
There are a selection of in-feed advert codecs you should utilize in TikTok Adverts Supervisor, together with:
- Catalog-Based mostly Adverts*: Use your synced WooCommerce catalog to simply create product adverts.
- Spark Adverts: Create a local advert utilizing natural TikTok posts. Make adverts from posts by yourself TikTok account or work with TikTok creators to make use of their natural posts.
- Lead Gen Adverts: Accumulate new leads with instantaneous, customizable types that combine with CRM companions to make qualifying and changing leads even less complicated.
In a rush? Strive Promote to bolster your natural movies to achieve extra viewers, information extra folks to your web site, and enhance your probabilities of gaining followers immediately from the TikTok app.
*Availability could differ, so please attain out to your TikTok consultant.
“It’s an thrilling device that lets us connect with considered one of our most engaged fanbases. It’s straightforward to make use of and slick. We’re very enthusiastic about increasing our attain with TikTok.”
– Button Poetry, WooCommerce service provider
Suggestions for TikTok advertising and marketing success
Getting began as an advertiser on TikTok solely takes 4 steps: selecting a aim, deciding on an viewers, setting a price range, and designing an advert. However actually profiting from it means figuring out the way it differs from different social platforms. Listed below are a couple of ideas that will help you get there.
1. Act pure
Manufacturers and companies that discover success on TikTok interact with their prospects, and the broader TikTok group, in genuine and significant methods. Persons are fast to acknowledge movies that don’t have that “TikTok really feel” or property which have been repurposed from different platforms and campaigns.
It’s best to get your individual private account and familiarize your self with the sorts of content material your audience appreciates. You’ll begin to perceive why so many individuals love TikTok, and extra importantly, get the inspiration and familiarity that you must create a profitable first advert.
Dig into TikTok finest practices earlier than you begin creating your content material.
2. Discover your viewers and interact with them
When searching for your audiences on TikTok, it’s essential to cease fascinated by who they’re and begin fascinated by what pursuits them. Connecting to teams or subcultures with widespread beliefs and concepts means that you can transcend classes like age, gender, and site. Manufacturers that faucet into the ability of a subculture can see a large elevate in model consciousness and affinity.
By trying to find a hashtagged curiosity or key phrase on TikTok, you possibly can instantly perceive the sort of content material your viewers is partaking with. The extra views a hashtag has, the extra well-liked it’s, however fewer views may also imply a extra passionate and area of interest subculture that may very well be a possible alternative.
When you’ve discovered your goal audiences via looking out related hashtags, it’s time to start out the dialog. Listed below are a couple of ideas:
- If you discover content material out of your viewers, leap into the feedback and present appreciation for his or her creativity. Become involved within the dialogue and study from what others are saying.
- Try what different companies in your discipline are doing to collect concepts. Then, adapt them to your individual model. If you happen to’re a florist, you possibly can browse #florist on TikTok to search out inspiration from the preferred movies.
- Conversations are a two-way avenue. Be sure that to have interaction together with your remark part.
3. Let your inventive juices circulation or join with a professional
TikTok is all about inspirational storytelling. You’ll have all of the instruments you want within the palm of your hand – actually – however the creativity and keenness begins with you and might’t be faked.
If you happen to do hit a roadblock, you possibly can’t go improper by connecting with trusted TikTok Advertising and marketing Companions.
4. Collaborate with creators
The magic of TikTok comes from its group, and TikTok creators play a key function. Creators are TikTok specialists who can assist you discover new audiences and add authenticity to your messages.
The Creator Market can rapidly join you with the correct folks to assist elevate and expose your merchandise to new audiences.
You possibly can even profit from current, well-liked content material via Spark Adverts or Duets – two highly effective, collaborative video codecs that assist you to interact with and use posts your audience already loves.
“Utilizing the TikTok for enterprise integration has been such a straightforward course of and so helpful to our enterprise! Content material creation is one thing that’s so essential to any enterprise proper now and with this new integration, it helps us develop our enterprise and gross sales a lot quicker! Takes a while to arrange the catalog with all merchandise, however it’s so price it. Thanks, TikTok!”
– Dijas Pure Meals, WooCommerce service provider
Able to continue to learn?
The TikTok for Enterprise weblog has nice content material that will help you in your journey in the direction of rising your TikTok presence and boosting your income. Listed below are some further assets:
TikTok supplies a tremendous alternative to attach together with your viewers in enjoyable and thrilling methods whereas staying true to your model’s inventive voice. Unleash your full potential with TikTok for WooCommerce.
1. Inside Knowledge, October 2021, International
2. TikTok Advertising and marketing Science International Path-to-Buy Research (US Outcomes) 2021, performed by Materials
