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Round financial system enabler Fairown launches in Poland

Inexperienced fintech firm Fairown introduced the launch of its platform in Poland, marking the formal enlargement into Central Europe.

The corporate that allows the round financial system by serving to banks, manufacturers, and retailers supply merchandise as a service is bringing its supply to the Polish market in partnership with Apple Premium Reseller Cortland and Inbank, a financial institution providing digital financing options to 500,000 lively purchasers throughout 5 international locations. 

Fairown gives the whole suite of software program and providers to handle the complete product life cycle from buy to periodic renewals, repurposing, and recycling. This idea is centered round producing, consuming, and reusing merchandise and, consequently, helps cut back waste and use of uncooked supplies and prolong merchandise’ lifetime worth.

Growth into Poland

Fairown has already established a presence within the Nordics and Baltics, the place it really works with main manufacturers comparable to Apple, German energy instruments producer STIHL, and Komplett, probably the most important e-commerce participant within the Nordics.

Right this moment, greater than 50,000 shoppers are utilizing Fairown’s month-to-month subscription service. 

Hendrik Roosna, CEO at Fairown
Hendrik Roosna, CEO at Fairown

Hendrik Roosna, CEO at Fairown, commented, “We view getting into the Polish market as the following logical step in our enlargement as we glance to unfold the advantages of the round financial system far and extensive. The suggestions we obtain about our sustainable subscription mannequin from present companions and greater than 50,000 subscribers within the Baltics and Nordics continues to be extremely encouraging. We’re assured that Polish shoppers shall be equally welcoming and optimistic.” 

Round financial system

More and more, useful resource shortage, rising economies, and the rise of e-commerce are driving the necessity for a round financial system as a part of international sustainability. With the shift within the finance sector in the direction of sustainable loans and investments, it has developed quickly from modest beginnings.

Nevertheless, in accordance with Chatham Home, spending stays small-scale in comparison with different inexperienced finance and the linear financial system. Nevertheless, there are indications that the round financial system is right here for the lengthy haul as public and company spending on round initiatives will increase.

Talking on this matter, Roosna defined, “sustainability defines us. We’re pushed by the United Nations Sustainable Growth Objectives, which mix trade innovation with accountable consumption and manufacturing. Retailers and shoppers can achieve this a lot collectively by making greener decisions. We’re all about giving them this chance.” 


Long run

In consequence, the three-way partnership with Cortland, Fairown, and Inbank in Poland comes at a time of elevated trade consideration.

The partnership will deal with lowering extreme waste, whereas its cost platform will enable environmentally-conscious companies to supply merchandise for month-to-month subscriptions.

Below the partnership, Fairown will handle product renewal cycles; Inbank will present the product financing; Cortland will promote the product to shoppers. 

Tomasz Rzeski, Nation Gross sales Supervisor of the Inbank Department in Poland, stated: “Cortland SMART is an answer that allows the acquisition of Apple smartphones on probably the most enticing phrases at the moment out there within the Polish market. The supply and the method of granting financing for buying the chosen iPhone are very simple and clear, and most significantly, they supply clients with important financial savings. Along with Cortland and Fairown, we’re introducing an modern product to the market that not solely shapes new traits within the sensible gadgets market but in addition contributes to extra sustainable consumption and helps the event of an environmentally pleasant round financial system mannequin.” 

  • Helen Femi Williams is a contract journalist and podcaster fascinated about fintech, politics, economics, and their intersections.

    She is the host of the letsgetlitical podcast, a fortnightly present interviewing company from all totally different sides of the political spectrum, in partnership with the Mozilla Basis.

    Previous to this function, she labored as an innovation marketing consultant creating insurtech and fintech merchandise and concepts for manufacturers, startups, and main companies.

    She studied Worldwide Relations on the College of Nottingham (UK and Malaysia).



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