Friday, November 18, 2022
HomeeCommerceProduct Concepts You Can Promote On-line In 2022

Product Concepts You Can Promote On-line In 2022

In search of on-line enterprise concepts and product concepts that you could promote on-line? You’ve come to the suitable place. We’ve got our ear to the bottom in the case of all issues ecommerce, so we’ve an concept of what’s promoting effectively on-line and how much merchandise are at the moment on the upward swing.

Whether or not you’re in search of on-line enterprise concepts with out funding or on-line enterprise concepts to run from dwelling, there are some nice choices on this listing. Even if you happen to’re in search of on-line enterprise concepts for college kids or just simply the very best on-line companies to start out this 12 months — you’ll discover some nice concepts that you could flip into profitable on-line companies.

Not solely will this put up offer you a lot of nice on-line enterprise concepts, however if you happen to’re trying to really supply a few of these product concepts so you can begin promoting them on-line, then take the subsequent step and take a look at our directories. That is the place we received a few of the concepts for this put up — from the suppliers which are at the moment already making these merchandise accessible to enterprise house owners.

Serious about 50 nice on-line enterprise concepts you may promote on-line proper now? Let’s leap into it.

50 On-line Enterprise Concepts: Product Concepts You Can Promote On-line

Planners & Journals

Selling Journals and Notebooks Online

One of many on-line enterprise concepts you may launch this 12 months are planners, journals, and pocket book merchandise. This product tends to peak round July when folks start trying to find planners for the upcoming 12 months. Whether or not you create a gratitude journal or a piece planner, there’s an abundance of the kinds of merchandise you may create on this area of interest.


North America is the most important international market in the case of perfume merchandise and in 2021, the worldwide perfume market was value 33.5 billion — by 2027 it’s estimated to be value over 47.6 billion (Supply). With increasingly more small manufacturers creating their very own fragrances, it’s not only a product left for celebrities and superbrands to develop — anybody can create their very own fragrances with the suitable know-how.

For those who’re in search of a product concept within the private care trade, think about creating perfumes, colognes, dwelling fragrances, or hair fragrances (sure, that’s a factor!). Simply remember that delivery some fragrances like perfumes and colognes can include challenges as they might not have the ability to ship by air, so make sure that to do your due diligence to make sure you can ship worldwide if you wish to promote to the worldwide market.

Area of interest Meals & Beverage Merchandise

Whether or not it’s your well-known hot-sauce recipe or grandma’s favourite cake recipe, you may make your individual meals and beverage merchandise and promote them to the lots. Discover a meals producer to show your bespoke merchandise into sellable objects, and even supply meals and beverage merchandise from wholesalers and personal labelers. The world’s your oyster with this home-based business concept! (No pun meant.)

Sustainable & Earth-Pleasant Merchandise

The subject of sustainability is huge proper now, and shoppers are in search of merchandise that can assist them reside a extra eco-friendly life. Whether or not it’s reusable baggage, non-plastic straws, biodegradable single-use espresso cups, and even beeswax “plastic” wrap, shoppers are open to attempting new and progressive merchandise if it can imply residing a extra sustainable life. Consider all of the merchandise you employ each day that aren’t sustainable or reusable and discover a approach to make an identical product that’s. Not solely do eco-friendly on-line enterprise concepts have a worthwhile market to faucet into, however you may be ok with working in direction of trigger.

Sun shades & Glasses

Sun shades are the kind of product concepts that are comparatively straightforward and cheap to supply they usually’re small to ship which suggests you’ll incur much less in delivery prices. Plus, they’re additionally extremely brandable which makes them a fantastic contender for entrepreneurs trying to begin a brand new enterprise. You don’t should reinvent the wheel with this enterprise concept, you may simply take the know-how that already exists for sun shades and glasses merchandise and create cool body designs that can attraction to your goal market. On-line enterprise concepts like sun shades are seasonal area of interest product as they’re typically bought in spring and summer time. Many sun shades companies select to promote different equipment or winter seasonal merchandise in order that they’ll capitalize on gross sales 12 months spherical. Keep in mind, that you could at all times begin with a single product and develop into different verticals as your gross sales develop.

Haircare Merchandise

Haircare is a private care sector that’s selecting up steam proper now as shoppers have gotten extra conscious of the kinds of merchandise they’re utilizing of their haircare routines in addition to the kinds of components which are of their merchandise. There are such a lot of completely different shopper niches throughout the haircare trade — like shoppers with color-treated hair, curly hair, skinny hair, or combating hair loss, and many others. — that you could choose a distinct segment and create hair care merchandise particularly for that area of interest if you happen to’re in search of on-line enterprise concepts associated to the hair trade.

Protein Bars & Vitality Bars

On-line enterprise concepts like protein bars and power bars have been rising in recognition for years. They have an inclination to peak across the new 12 months when individuals are investing of their well being and health full-force. Nevertheless, they’re nonetheless widespread practically the entire 12 months besides December, in accordance with Google Tendencies. Product concepts you may create embrace sugar-free protein bars, diet-based bars, akin to keto, paleo, gluten-free, and flavored based mostly on shopper’s favourite snacks, akin to cookies and cream.

  • Create your individual protein bars or power bars with YouBar!


How to Start a Home Online Business

There are such a lot of several types of homeware merchandise you may promote on-line, together with pillows, towels, bedding, throws, vases, lamps, dishes, furnishings, tiles, and many others. so if you happen to’re in search of home-related on-line enterprise concepts, look no additional. You possibly can manufacture your individual homewares, discover wholesale suppliers, and even dropship some homeware merchandise!

  • For a variety of various homeware merchandise you may dropship, try Gooten

Faux Flowers

Whereas flower retailers usually promote on-line domestically, you can even select to promote faux flowers as your on-line enterprise concept. Whether or not you promote luxurious silk, plastic, or material flowers is as much as you. Take into account making bouquets or centerpieces for weddings as 2022 is ready to be the ‘greatest 12 months within the wedding ceremony trade.’ It’s also possible to select to promote objects, akin to synthetic flower petals, which may be bought round Valentine’s Day, anniversaries, or for particular occasions like proposals or weddings. You possibly can develop your faux flower enterprise by promoting DIY objects, arts and crafts merchandise, or wedding ceremony equipment. The probabilities are limitless.

On a regular basis Carry Merchandise & Small Leather-based Items

On a regular basis carry (EDC) merchandise and small leather-based items (SLGs) are these small objects you carry with you on daily basis that you just don’t often take into consideration however are literally actually helpful. Assume wallets, keychains, laptop computer baggage, pocket knives, bottle openers, cash clips, and many others. There’s a passionate area of interest round these merchandise and shoppers look to spend good cash on high-quality, lovely, and well-designed variations of this stuff.

  • Work with native craftspeople and leatherwork retailers in your space to create bespoke merchandise for your small business

Telephone Circumstances

Telephone circumstances are a secure on-line enterprise concept you may put money into with low product prices and good retail worth. Whether or not you’re creating customized designs or re-selling widespread designs by way of dropshipping, the alternatives for promoting telephone circumstances are plentiful. You possibly can promote telephone circumstances dropshipped utilizing Spocket or design them your self utilizing Printful. These small merchandise are straightforward to ship, making them a easy product concept you may launch at the moment.

Pet Merchandise & Equipment

Pet Products Online Business

Folks spend quite a bit on their pets, and there are such a lot of completely different sorts of pet merchandise on the market that you could promote on-line. Whether or not you wish to design your individual pet merchandise like our readers Tuft & Paw do (head over to our case research on Tuft & Paw to find out about their pet product enterprise), or create pet equipment like collars and leashes, and even dive into the pet meals trade — there are many completely different pet product on-line enterprise concepts on the market. Take into consideration what pets use and wish, or what merchandise would make pet house owners’ lives simpler. Previously couple of years, 3.2 million pets have been purchased making this on-line enterprise concept a viable possibility.

Books & Stationery

Books and stationery merchandise aren’t dying out but — although the net world has impacted these industries barely, folks nonetheless like studying bodily books and writing issues down on paper. For those who’re obsessed with books or stationery merchandise, manufacture your individual items or discover wholesale or dropshipping merchandise associated to those industries.

Artwork, Prints & Posters

Selling Art and Photography Online

Artwork is an in-trend on-line enterprise concept. As extra folks put money into their dwelling renovations, dwelling decor is rising in popularity. One of the vital widespread merchandise to promote within the dwelling decor is artwork. Utilizing distinctive images and even inventory images, you may promote wall artwork utilizing a web site like Gooten, which additionally ships your artwork on to your clients. Whether or not you’re a graphic designer, photographer, or have a knack for locating nice designs or pictures, beginning a web based artwork enterprise is inside your attain.


Not solely can your artwork be printed onto canvases or posters, nevertheless it can be printed onto materials. This can be a fairly area of interest enterprise concept, however there’s a marketplace for fabric-buyers on the market whether or not they’re trying to make clothes merchandise, dwelling items, or anything that requires material, so conduct your due diligence and see if there’s potential in your designs within the material world.

Health Merchandise

The health trade is booming proper now and shoppers are in search of fitness-related merchandise to fulfill their train calls for. Merchandise like health bands, mats, gloves, towels, water bottles, trainers, gymnasium baggage, athletic gear, and many others. are all in-demand proper now they usually’re merchandise you may manufacture, wholesale or dropship. Health merchandise are mostly bought round January when the resolutioners are prioritizing their well being objectives. You possibly can accomplice with health influencers, bloggers, and different health fanatics to advertise your merchandise.

Tenting, Out of doors, & Security Gear

There’s a gentle marketplace for tenting gear, out of doors merchandise, and security gear, so if that’s a distinct segment market you’re considering then discover on-line enterprise concepts based mostly round what you’ll wish to see exist. Merchandise like tents, sleeping baggage, transportable photo voltaic panels, out of doors cooking wares, tenting attire, out of doors sneakers, first-aid kits, and extra are all viable merchandise to promote on-line inside this area of interest.


The simplest approach to spot widespread on-line enterprise concepts is to look in direction of what celebrities and influencers promote. Many widespread celebrities have been creating make-up traces. Kylie Jenner, Kim Kardashian, Rihanna, and lots of widespread YouTubers have created their very own traces. Whereas the make-up trade is very aggressive, it additionally implies that there’s a big viewers as effectively. The make-up trade is anticipated to be value $716 billion by 2025 up from $483 billion in 2020.

  • Make-up kits and lip kits are usually the product concepts with essentially the most potential


Clothing Online Business Ideas

Clothes is at all times a well-liked enterprise concept and the clothes trade isn’t going wherever quickly. You possibly can manufacture your individual clothes merchandise or you may curate clothes merchandise from completely different wholesale suppliers to create your individual on-line boutique, or you may even dropship clothes merchandise (and different merchandise!) like t-shirts, leggings, clothes, shorts, and swimwear from suppliers like Printful.


Crystals are positively a trending product proper now, however they’re majorly in-demand by folks considering their therapeutic properties and/or ornamental attraction. Promoting crystals of their uncooked type is one enterprise concept, or considering of the way to include crystals into different merchandise or equipment.

  • To get began, educate your self on the several types of crystals and the completely different therapeutic qualities they’re believed to have

Personalised Merchandise

Shoppers love customized merchandise, and personalizing all kinds of merchandise from water bottles to pens vacation equipment like ornaments or stockings are all in-demand for the time being. Consider the merchandise that customers in your goal market would like to have customized and discover a approach to make {that a} actuality for them.


Running a Jewelry Online Business

Beginning a jewellery enterprise may be extraordinarily profitable, and there’s a lot freedom to create the sort of merchandise you wish to exist. Both make jewellery merchandise your self, supply them from wholesale suppliers, or work with a producer to create your particular designs for you.


Skincare is a big enterprise, and area of interest skincare manufacturers that meet shopper calls for have loads of potential to construct a passionate viewers. You possibly can supply skincare merchandise by manufacturing, personal labeling, and wholesaling however if you happen to’re considering creating skincare merchandise, make sure that to analysis and perceive the legal guidelines and laws each in your space and globally so that you meet all the necessities. Transport skincare merchandise can even include some particular guidelines and laws, so be sure you look into that, too.


Sara Blakely not too long ago bought a majority of her shapewear firm making her a billionaire. Kim Kardashian has additionally not too long ago created a shapewear model known as SKIMS. Shapewear has been a well-liked product for just a few years making it a viable possibility for anybody trying to put money into serving to ladies showcase their silhouettes.


Shoes Online Business Ideas

One other regular on-line enterprise concept that’s not going wherever, in case you have shoe designs that can attraction to your goal market, then why not create a shoe model! There are all kinds of shoe merchandise on the market that you could create your individual variations of with a producer, or supply sneakers by way of wholesalers and even dropshippers to promote on to your clients.

Hair Extensions

Hair extensions are a well-liked hair accent that give the looks of longer and fuller hair. This on-line enterprise concept has nice margins permitting you to earn a large revenue. You possibly can promote this on-line enterprise concept by creating YouTube movies round hair tutorials, promoting your model to native salons, or partnering with influencers who spotlight your hair extensions with their followers on social media.

Board Video games & Card Video games

There’s a passionate market of board recreation lovers on the market and the good factor is that there’s often at all times room for an additional board recreation or two in everybody’s assortment. Taking the time to make up a board recreation that appeals to a distinct segment or goal market is usually a profitable enterprise concept.


The time period “cardboard” will get roughly 229,000 month-to-month searches world wide in accordance with Ahrefs. With ecommerce gross sales drastically rising and anticipating to develop in coming years, product packaging gross sales may also be on the rise. Promoting cardboard packing containers is usually a extremely viable trade for these trying to capitalize on the ecommerce development. Past ecommerce, cardboard can be used for packing packing containers when folks transfer or retailer objects.


How to Start a Watch Online Business

That is one other home-based business concept that’s turning into increasingly more saturated as time goes on, nevertheless, there’s nonetheless potential to interrupt by and develop into a prime participant on this trade if you happen to hearken to your target market and make the sort of watch merchandise they’re in search of. Take into account every thing that your area of interest viewers desires from their watches and create watches that meet their wants.


Swimwear is a gentle market that has the potential to be “niched down” to attraction to focused shopper teams. If creating swimwear merchandise appeals to you, take into consideration how the designs, materials, look, and capabilities of your swimwear merchandise may be created to attraction to sure shopper demographics. Since swimwear is a extremely saturated trade, narrowing your focus will provide help to stand out and survive within the market. This seasonal product may be supplemented with winter equipment so you may promote merchandise 12 months spherical. It’s also possible to create an equipment, clothes, or beach-themed retailer, so you may develop your retailer into different verticals.

Snacks & Sweet

Shoppers like to snack, we don’t should let you know that! New snacks and sweet are at all times welcome within the meals trade, and snacks that meet dietary preferences or restrictions have the potential to construct passionate followings round them. Additionally, think about whether or not your snack or sweet merchandise may very well be made with native components to extend the attraction inside your native space.

  • Reference the Meals & Beverage part of our Producers Listing to search out suppliers that develop snacks and sweet merchandise

Cleansing Merchandise

With cleansing merchandise selecting up steam all around the world, the rising curiosity on this market is looking for brand new and progressive merchandise to fulfill shopper demand. Take note of what shoppers need from their cleansing merchandise and have a look at cleansing merchandise and developments in different components of the world to see if you happen to can convey these product concepts or developments to your space. There’s a lot potential on this trade and if it’s one thing you’re considering, there are many on-line enterprise concepts to be delivered to life right here.

Dwelling Enchancment

Dwelling gross sales hold climbing and so do renovations. Promoting dwelling enchancment is a superb on-line enterprise concept for 2022. You possibly can promote widespread product concepts akin to wooden, drywall, door knobs, gentle switches, flooring boards, tiles, and rather more.

  • Additionally take into consideration complementary product concepts that associate with dwelling renovations, akin to mirrors for dwelling gyms, fireplaces, bathe and loo fixtures, and extra

Children Toys

Toys are a web based enterprise concept that’s right here to remain. Shoppers are most probably to seek for toys round November and December throughout peak vacation procuring. Nevertheless, there are at all times new trending toys that go viral on TikTok and Instagram, akin to slime. Your toy retailer may be divided by completely different age teams as many dad and mom store for toys based mostly on their little one’s age. Selling your toys utilizing influencers or viral content material may help you capitalize on gross sales throughout the vacation rush.


T-Shirt Online Business Ideas

Beginning a t-shirt enterprise is a superb first step if you happen to’re trying to get your ft moist in ecommerce and study the ropes — that’s how so many entrepreneurs began their first on-line companies. It’s a fairly saturated market so that you’ll should have a passionate viewers or actually distinctive designs to face out.

Purses, Luggage & Backpacks

That is one other regular market that has a lot potential for various designs and product variations. Plus, there are such a lot of completely different improvements that may be made to those merchandise to go well with several types of customers so take that into consideration when making or manufacturing your individual purse, bag, or backpack merchandise.

Instruments, Automotive Components & Equipment

Family instruments like hammers, nails, and screwdrivers or automotive components and equipment are objects you may promote on-line. If that is an trade you or your viewers is considering, both work with producers to create your individual progressive or user-friendly merchandise or discover a lot of these merchandise by way of wholesalers.


Socks are one other regular market that may be made to go well with so many alternative shopper niches, so in case you have attention-grabbing art work or progressive sock designs, you’ll be effectively in your approach to competing on this saturated market. These cozy equipment are mostly bought throughout November and December and make nice stocking stuffers (pun meant). Given their small dimension and low price to fabricate, this is usually a profitable and straightforward enterprise to run from dwelling.

Digital Merchandise

One of many on-line enterprise concepts you may put money into is digital merchandise. That may take the type of ebooks, instructor assets, funds spreadsheets, on-line programs, inventory pictures, graphic designs, and a lot extra. Digital merchandise usually price your time as an alternative of a monetary funding, permitting you to earn extra profitably. 

Gardening & Out of doors Merchandise & Equipment

There are all kinds of gardening-related and out of doors product concepts you may promote on-line akin to plant pots, gloves, watering cans, hammocks, umbrellas, chairs, and many others. so if you happen to’re in search of seasonal merchandise to promote to plant-enthusiasts or outdoor-loving shoppers, this may very well be a distinct segment space to look into additional.

Present Wrapping

How to Start a Gift Wrapping Business

This is likely to be a distinct segment product concept and one which’s typically neglected, nevertheless it’s no secret that the present wrapping trade is a giant one and shoppers spend cash on present wrapping that appeals to them. Take into consideration your target market and what they’re drawn to aesthetically — is it daring colours, modern designs, neutrals, patterns, and many others.? — and create present wrapping merchandise that they’ll love.

Vacation Decorations

For those who reside within the suburbs, you may discover that neighbors adorn the skin of their houses for Halloween and Christmas. Promoting vacation decorations, akin to garden stakes, lighting, inflatables, and even indoor equipment for the house, akin to Christmas bushes, may be a superb on-line enterprise concept.

  • Try this listing by Curated Inside on a listing of Christmas decorations you might promote

Baggage & Suitcases

With the foremost success that has been Away suitcases, this enterprise concept needed to be featured on this listing. Shoppers are considering touring in type, so creating sensible baggage that meets the wants of shoppers is a viable market to get into proper now. Take into consideration how one can innovate throughout the baggage area to make touring simpler for shoppers.

  • After just a few years of being unable to journey, many imagine 2022 shall be all about ‘revenge journey’ making baggage a fantastic product concept.

Non-Alcoholic Drinks

The non-alcoholic drinks market is on the upswing proper now as shoppers develop into extra considering consuming much less or no alcohol, so because of this, non-alcoholic drinks like alcohol-free beer, wine, and cocktails are on the rise. The excellent news about this from a enterprise perspective is that there’s doubtless a lot much less red-tape surrounding the gross sales and delivery of non-alcoholic beverage merchandise than there may be across the alcoholic variety, which suggests it’s simpler so that you can do enterprise.

  • Reference the Meals & Beverage part of our Producers Listing to search out suppliers to create non-alcoholic drinks

Organizational Merchandise

As shoppers lean into minimalism and attempt in direction of extra organized areas, merchandise that assist them obtain which are in-demand. Organizational merchandise like drawer organizers, cabinet organizers, organizational techniques, desk organizers, standing organizers, stacking packing containers, and many others. are all product concepts that customers are utilizing to make their areas clutter-free and extra purposeful.


A stable product concept that’s stood the take a look at of time, belts are a gentle enterprise concept to consider promoting if you happen to’re within the equipment market. It’s positively a saturated market so that you’ll should create a product that stands out in shoppers’ minds however if you happen to can create a singular, high-quality, or purposeful belt product then you may have an opportunity at measuring as much as the competitors.

  • Discover native leatherworkers and craftspeople in your space to create belt merchandise in your model


Starting a Hat Business

Hats are a tried-and-true accent and there are such a lot of completely different variations on the market whether or not it’s beanies, toques, fedoras, ballcaps, bucket hats, and many others. — there’s a hat product to go well with any area of interest. Work with producers to create your individual hat designs from scratch or supply hats from wholesalers or dropshippers to convey your hat on-line enterprise concepts to life.

Greeting Playing cards

That is one other main trade that’s typically neglected and if you happen to’re an artist or graphic designer, it’s a fantastic enterprise possibility so that you can pursue. Create your individual greeting playing cards with a printing producer or get a neighborhood printer to print your designs for you so you can begin promoting greeting playing cards on-line. From birthday playing cards to vacation playing cards, there are various completely different types that you could promote. Inspirational playing cards are additionally a well-liked product concept you may promote.

Seaside Merchandise

This can be a seasonal product trade in lots of locations world wide the place it’s not sunny and heat all 12 months lengthy, so if you wish to promote seashore merchandise on-line take into consideration the seasonality swings you could incur. When promoting globally, nevertheless, you could possibly navigate seasonality extra easily if you happen to strategize correctly nevertheless it’s nonetheless value taking into account. As for seashore product concepts, assume seashore towels, seashore video games, umbrellas, seashore toys for teenagers, sun-blocking tents, and many others.

Ties, Bowties & Pocket Squares

Product concepts akin to ties, bowties, and pocket squares are positively a part of a saturated market, however if you happen to create the suitable designs in your area of interest or have progressive concepts, you may have the potential to face out throughout the market. Create your individual ties, bowties, and pocket squares from scratch with a producer or supply them by way of wholesalers or dropshippers to promote on to your clients.

Area of interest Subscription Packing containers

Subscription packing containers may be extraordinarily profitable as customers signal as much as your service and pay month-to-month or quarterly to obtain their subscription field so if you happen to can devise a theme in your packing containers and curate merchandise to place in them, you may have nice business-building potential. We propose selecting a particular area of interest subscription packing containers theme so as to stand out amongst all the opposite subscription packing containers which are accessible in the marketplace, and so you may construct a devoted following of shoppers considering that theme. Meal supply kits are additionally a well-liked subscription field product concept, significantly for specialised diets, akin to keto, paleo, and extra.

  • Cratejoy is a platform you need to use to launch and promote subscription packing containers on-line


Stickers are positively a distinct segment product, nevertheless, there’s a passionate market of sticker fanatics who use them for adorning their stationery merchandise, or for lecturers who use them for his or her college students, and there’s even a rising market of “stickers for adults” that say humorous issues or reference pop-culture memes. There’s loads of potential within the sticker market so if it pursuits you, it’s value wanting into.

Begin a Market

One other on-line enterprise concept that works for therefore many alternative industries is to create a web based market the place sellers and shoppers converge to purchase and promote items. For those who’re uncertain of what marketplaces are and the way they work, we advocate trying out our The way to Begin an On-line Market weblog put up for all the small print, however some widespread examples embrace Etsy and Amazon. Digital merchandise can be bought by way of on-line marketplaces like they’re on Inventive Market and Filtergrade (see our Filtergrade Case Examine right here to study extra about the way it was based). For those who don’t essentially wish to be the one promoting merchandise your self, you may at all times create a web based market the place sellers can promote their items and you may earn a part of the earnings from every sale.


There you may have our roundup of fifty on-line enterprise concepts so you may promote merchandise on-line! If this gave you all of the inspiration you wanted to place the gears in movement to start out your on-line enterprise, then head over to our On-line Retailer Set Up weblog put up and our Launch Guidelines to study concerning the subsequent steps to get your retailer up and working.



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments