The vodka trade already has numerous main manufacturers. However that doesn’t imply that there isn’t any room for small manufacturers to carve out a novel area of interest.
That’s precisely what Tina’s Vodka is doing with its distinctive filtration strategies and sustainable practices. Learn extra concerning the firm under on this week’s Small Enterprise Highlight.
What the Enterprise Does
Sells uniquely made vodka.
Founder Tina Karras instructed Small Enterprise Developments, “I promote natural, non-GMO vodka, produced from regeneratively farmed corn, with zero components. Tina’s Vodka is filling a void that was out there, and I’m proud to say that it’s 100% female-owned and American-made.”
Enterprise Area of interest
Utilizing a novel filtration methodology and regenerative practices.
Karras says, “The suggestions I get from prospects is that they will style and really feel the distinction after they drink my vodka. Many have mentioned they get no hangover from my vodka and one particular person instructed me they felt like they may run a marathon after an evening of Tina’s Vodka cocktails.”
How the Enterprise Received Began
After realizing what’s in different vodkas.
Karras provides, “I’ve been a purchaser within the liquor enterprise for over 10 years. And creating my vodka got here out of my job when over time I noticed many of the vodkas weren’t clear and had hidden components.”
Greatest Win
Working with distributor Southern Glazer’s Wine & Spirits.
Karras explains, “They’re the most important distributor within the US and have the very best relationships with the patrons. And I’m very blessed to work with them. Each licensee has an account with Southern Glazers so it makes shopping for my vodka simpler on the patrons. Since I’m not asking them to open an account only for me with one other distributor or meet any minimums. They will simply add my vodka to their orders with Southern.”
Greatest Threat
Beginning with nothing.
Karras says, “I began this firm with debt and an thought to compete with multi-billion greenback manufacturers and solid forward within the midst of the lockdowns. I knew that I had an exceptional vodka and an genuine story that may resonate with others.”
Lesson Realized
Give much less power to doubts.
Karras provides, “I might haven’t wasted a lot time listening to folks inform me how laborious this may be and the way the chances are stacked towards me. I’ve now discovered from that and focus that power in direction of my firm and a tradition that creates wins for everybody.”
How They’d Spend an Further $100,000
Spreading the phrase.
Karras says, “I might use it to rent some fantastic salespeople and donate extra to farmers so I may develop the enterprise and unfold the information of my fantastic vodka and the brand new local weather story of regenerative agriculture.”
Favourite Quote
“Understanding your self is the start of all knowledge” Aristotle.
Aspect Challenge
Music.
Karras says, “I’m additionally a musician and completed my report proper earlier than the lockdowns. I’m now selling my music together with my vodka.”
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Picture: Tina’s Vodka, Tina Karras
