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Canada Day: Mid-Time period Report – Pointshogger

Completely happy Canada Day everybody!

It is usually the time of the yr the place we publish our mid-term report. This publish is written on the midway mark of 2022. We printed our 2022 New 12 months’s want record again on January 1st and the ultimate report will likely be printed on New 12 months’s Eve.

Needless to say all needs are typically a win/win/win situation for everybody (rewards firm, retailer and buyer) concerned within the transaction. Mainly, we can’t count on corporations to do extra for the shoppers except they’re getting one thing out of it. However slightly forwards and backwards can go a good distance, slightly than relying on one-way streets.

Grading System

Right here’s a fast recap of the grading system:

  • A+ Exceeding expectations with nothing extra to enhance on (virtually not possible to realize this grade, however I listed it to place some perspective on the spectrum)
  • Superior job
  • B+ Good job
  • B Respectable, met expectations
  • Acceptable
  • Higher than nothing 
  • E Nothing modified, no enhancements
  • F Fail, went backwards

Now onto the mid-term report card of our want record. Observe that the gadgets are listed within the order of choice.

1) Both a brand new co-branded airline or resort loyalty bank card

For years now, nonetheless no progress right here. Not even a hearsay to work with?

Grade: E

2) One bank card firm making a big leap

Our most up-to-date rankings was printed on December 21, 2021 (see: Rating the Credit score Card Portfolios of Every Canadian Monetary Establishments). Since then, there have been some all-time excessive enroll bonus promotions provided by completely different corporations, however nobody made any everlasting additions or adjustments to their portfolio that warrant any important motion within the rankings. The adjustments within the rankings are based mostly on everlasting modifications or gives, not short-term promotions.

Grade: E

3) Extra Progress In the direction of Excessive Pace Trains

Some progress right here with the Federal Authorities making an announcement on March 9, 2022: Authorities of Canada launches the subsequent section within the procurement course of for Excessive Frequency Rail. VIA Rail continues to work to implement Excessive Frequency Rail service between its main rail centres (Québec Metropolis-Montréal-Ottawa-Toronto).

When studying by the proposal, you will note that that is going to take time. However a minimum of there’s a dedication and progress!

Grade: C

4) A Model New Transferable Factors Program or New Partnership

Grocery chain Empire joined an possession group behind Scene+ loyalty program. As a outcomes, Scene+ may have extra sources to increase its program additional. This to me is a big transfer that can put some strain on different loyalty corporations in Canada to step up their recreation. To date, the elevated competitiveness appears to be like to learn shoppers. Let’s see the way it performs out, however I’m going to provide this a really optimistic consequence.

Grade: B+

5) One Airline aside from Air Canada Breaking Out

To date this yr, it appears to be like like Aptitude Airways is probably the most aggressive Canadian airline who’s seeking to increase its fleet and repair. In the event that they do, they’ll take a bigger market share. Simply in time for journey opening again up. Aptitude already has a really artistic approach on costing to journey. The most important criticism, they appear to be getting is their degree of service. That to me in all probability has extra to do with coaching and staff displaying as much as work happier (publish for an additional day). If they’ll clear that up, they’ll actually make their mark on Canadian journey.

Grade: B+


Needless to say the want record is at all times a protracted shot to start with, so any kind of progress is at all times a win in my books. So general, this appears to be like like it’s shaping out to be an ideal yr with progress and plenty to stay up for!

What are your ideas about our want record? Please tell us within the remark part beneath!



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