BIGTeam Highlight: How Brett Regan Shifted from Sports activities to Ecommerce

What do sports activities and ecommerce content material have in widespread? When you ask Brett Regan, they’re truly one and the identical.

“It doesn’t actually matter what the topic is,” Regan, adept sports activities fanatic and Content material Advertising and marketing Supervisor at BigCommerce, mentioned. “So long as you’re very diligent together with your analysis, so long as you’re correct, so long as you will be inventive and technical from an web optimization perspective and perceive your audience, the content material form of takes care of itself.”

After a life-long devotion to sports activities, together with forging a decade-long profession path within the sports activities media business, Regan transitioned into the tech world when he joined the BigCommerce crew greater than a 12 months in the past. 

At present, Regan helps oversee the corporate’s web optimization content material processes in addition to publishing on The BigCommerce Weblog to deliver the newest developments in ecommerce to life.

BIGTeam Highlight: Brett Regan 

From his profession shift to his love for sneakers, let’s get to know Brett Regan a bit of extra:

How did you get into the ecommerce business?

Brett Regan: “Truthfully, I actually wished a change of tempo in my profession. Being within the media business was such a grind. I did all the things from newspaper tales and journal options to radio to video to web optimization content material. Add in just a few years of journey and the fixed feeling of just about being on-call for one thing, you must sacrifice a number of private time. 

“I had a blast turning my ardour into my profession, however I used to be keen to essentially dive into a brand new problem and BigCommerce was the right match.”

What makes BigCommerce an excellent place to work?

BR: “The tradition at BigCommerce is de facto one thing else. It’s laborious to explain, but it surely begins from the very first day. Whether or not it’s the transparency from management or the assist out of your crew and friends, you all the time really feel included. 

“Everybody has their specialty and function, after all, however you’ll be able to simply inform everyone seems to be rowing the boat in the identical route to showcase and promote the most effective product within the business.”

What’s essentially the most fulfilling side of your function?

BR: “It’s the primary look and completed product of a brand new publish, fingers down. I completely love seeing the laborious work of our crew come to life on the web page. Figuring out the way it obtained there from begin to end and realizing the way it may help somebody with their on-line enterprise could be very rewarding.”

What are your passions outdoors of labor?

BR: “I like basketball. Though I’m not the tallest man on the planet, it’s been my greatest ardour for so long as I can keep in mind. There’s nothing fairly like going to or watching an enormous recreation. I additionally actually get pleasure from touring and attending to spend time with my household.”

What do you store for many on-line?

BR: “Sneakers, and there’s probably not a detailed second, both. I’ve all the time liked footwear, significantly Jordans. I’ve a reasonably modest assortment proper now, in my eyes, however there’s all the time room for extra.”

What’s your favourite BigCommerce retailer?

BR: “Given my love for basketball, it must be CavaliersTeamShop.com. I truly used to cowl just a few gamers on the present Cleveland Cavaliers roster whereas they have been in highschool and school, so it’s fairly cool to see them doing huge issues within the NBA.”

What do you discover most fascinating about ecommerce?

BR: “One of the vital fascinating issues to me is how aggressive the business actually is. There are much more gamers within the recreation now than ever earlier than, so it’s actually intriguing to see what number of corporations are at the moment within the house and what inventive and progressive issues they’re doing to face out.”

The place do you see the way forward for ecommerce?

BR: “That’s actually laborious to foretell, particularly not understanding how superior the expertise will develop into within the subsequent few years, but when there’s one factor the ecommerce business has confirmed in the course of the previous couple of years is that it’s going to adapt to regardless of the buyer is on the lookout for, wherever that is likely to be.

“Regardless of if it’s a longtime social media app or the brand new taste of the month we haven’t seen but, the additional improvement of omnichannel, and the way shortly it occurs, will seemingly play a key function in model recognition and belief to assist on-line companies thrive.”