- Bally’s Corp BALY revealed a advertising partnership designating Bally Wager as an official sports activities betting companion of the New York Yankees.
- The transfer marks Bally’s first sports activities group partnership in New York after turning into the ninth on-line sports activities betting operator within the state in July.
- Bally’s receives advertising rights for the rest of the 2022 Main League Baseball season.
- Below the settlement, Bally’s will use New York Yankees emblems and advertising designations as an official sports activities betting companion (Bally Wager), an official every day fantasy sports activities companion (Monkey Knife Struggle), and an official iGaming companion.
- “This can be a nice partnership that can give Bally Wager and our different Bally’s Interactive manufacturers terrific visibility in New York,” stated Adi Dhandhania, COO of Bally’s Interactive North America.
- Value Motion: BALY shares are buying and selling decrease by 1.50% at $21.64 on the final verify Monday.
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