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Amazon outpaces Zalando and Wehkamp in high Dutch ecommerce

Amazon is gaining footing within the high of Dutch ecommerce. It outpaces Zalando and Wehkamp in 4th place. stays number one. For the primary time in years, electronics retailer Coolblue is just not the second largest on-line vendor within the Netherlands. Albert Heijn passes the shop by simply 30 million euros.

As we speak, Dutch journal Twinkle releases its 14th annual rating of the largest gamers in Dutch ecommerce. On-line market stays the chief. Final yr, Albert Heijn closed in on the quantity 2. Now, for the primary time in years, the grocery store has crushed electronics retailer Coolblue. Amazon is rapidly climbing up and approaching the highest 3.

Albert Heijn wins by 30 million euros

The largest Dutch retailers noticed their income develop by 27,5 % in 2021. Due to this fact the highest of Dutch ecommerce continues to develop, although at a slower tempo than in report yr 2020. Within the yr of the pandemic, their income grew a whopping 45 %. and Albert Heijn are the most important on-line sellers.

Coolblue barely outpaced Albert Heijn final yr, however now the grocery retailer leads by ‘simply’ 30 million euros of income. This implies for the primary time in 5 years, Coolblue is just not the second largest on-line retailer within the Netherlands.

Amazon approaches high 3

Amazon climbs two positions to 4th place. The income of the ecommerce big has doubled this yr, from 500 million euros to 1 billion euros. This implies a income distinction of 500 million euros with the highest 3. Thereby, Amazon has outpaced Zalando and Wehkamp.

Amazon passes Zalando and Wehkamp.

Different well-known names on the high of the listing are meals supply companies Jumbo and Picnic. Newcomer of final yr HelloFresh and division retailer Bijenkorf fall outdoors of the highest 10. As an alternative, Apple and Ikea take ninth and tenth place.

Notably, flash supply companies Gorillas, Flink, Getir and Zapp make their debut within the rating. Solely Gorillas (67th place) and Flink (eighty fifth place) handle to enter the highest 100.

Marketplaces are included

For the primary time this yr, the rating contains marketplaces, which extends the listing from 250 to 300 gamers. Beforehand, platforms have been solely a part of the listing if their income was primarily generated by their very own gross sales.

This yr, third occasion gross sales are counted for platforms too.

This implies third occasion gross sales on and Amazon are counted for the accomplice vendor in addition to the platform. Part of the revenues due to this fact counted double. Twinkle journal says they’re conscious, however need to report the place transactions are happening. By doing so, eBay, AliExpress and Want enter the highest 100 for the primary time.

Prime 10 on-line shops within the Netherlands

1 €4,1 billion
2 Albert Heijn €1,6 billion
3 Coolblue €1,5 billion
4 Amazon €1 billion
5 Zalando €915 million
6 wehkamp €782 million
7 Jumbo €650 million
8 Picnic €550 million
9 Apple €490 million
10 Ikea €470 million


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