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As of November final 12 months, there have been over 26,000 fintech startups globally, up from over 12,000 in 2019. This determine is anticipated to rise additional, because of the rising adoption of fintech companies by shoppers. Juniper Analysis predicted that there might be 4.2 billion digital banking customers by 2026, in comparison with 2.5 billion in 2021. The scene is getting extremely crowded, and each established fintech corporations and startups should search for artistic methods to drive buyer acquisition and combat for the highlight.
Content material advertising might be a good way for companies to get the phrase on the market. Not solely is it a superb web optimization instrument to assist enhance model visibility, however a well-thought-out content material technique generally is a cost-effective solution to have interaction with current prospects and prospects, in addition to generate leads. For example, Demand Metric reported that content material advertising prices 62% lower than conventional advertising and generates 3 times extra leads per greenback spent.
On this piece, I am going to share a number of nice content material advertising examples at present employed by profitable fintech startups, which can function a reference for different fintech entrepreneurs who need to enhance their content material methods.
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1. Hex Belief
Quick-expanding digital asset custody supplier, Hex Belief, focuses on custody, DeFi, brokerage and financing options for monetary organizations and personal shoppers. They’ve an A+ useful resource middle that accommodates a weblog, business insights, firm information and on-line movies, together with Hex Belief’s interviews in webinars and panels. The contents are up to date often and well-organized, enabling simple navigation. Within the Hex Belief’s Overview of the Month, they offer a month-to-month enterprise replace, so you possibly can learn concerning the firm’s actions and developments at a look. The deal with the client can also be evident, as a result of their articles are centered on points and subjects that corporations with digital belongings face. They supply in-depth insights into the problems themselves and the way Hex Belief can play a job as a custodian.
2. Bowtie Life Insurance coverage
Based in 2018, Bowtie Life Insurance coverage is Hong Kong‘s first licensed digital insurer that’s targeted on offering inexpensive and direct-to-consumer insurance policy. They’ve a helpful weblog that includes numerous insurance coverage and healthcare subjects, Hong Kong-specific medical issues and firm updates. However what I particularly like are the Bowtie Buyer Testimonials; real-life tales wherein prospects share how they used Bowtie to resolve their medical points. These significant tales add a pleasant private contact to the model and are an instance of selling your merchandise with out coming throughout as too hard-sell.
3. Velotrade
to know extra about commerce finance or bill discounting? Do you should determine whether or not you need to go for bill financing or bill factoring? Possibly you wish to be taught concerning the dangers and advantages concerned with provide chain financing or determine the way to promote your invoices on marketplaces. Velotrade, the digital commerce finance platform that matches companies in want of financing with buyers, has all of it lined. Along with a useful weblog, Velotrade has a really complete studying middle stuffed with sensible how-tos, professional guides, articles and movies that will help you navigate the complicated world of commerce financing.
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4. HashKey Group
One other nice instance of fintech content material advertising is demonstrated by HashKey Group, the Asia-based digital asset administration and blockchain options supplier. They function an in depth insights and analysis part containing weekly market round-ups, how-to guides, white papers, revealed analysis and podcasts the place business specialists talk about numerous subjects and supply insights. There’s a separate blockchain analysis middle, wherein HashKey’s Chief Economist David Zou shares the most recent in-depth analysis on blockchain and digital belongings. The experiences are free and might be simply accessed. HashKey offers guests the choice to subscribe and obtain notifications for future articles, which is a great solution to construct a loyal fan base.
Furthermore, HashKey affords free instructional content material via its “HashKey Academy” and “HashKey Be taught,” with tutorial movies, the place you possibly can study particular subjects like tokenization, privateness, good contract networks and Ethereum upgrades.
5. Aqumon
Digital funding platform, Aqumon, does an incredible job when it comes to providing market-driven fintech content material. Their weblog options firm information, investing 101 ideas, market and analysis insights, in addition to quick tales known as “Cash Talks,” that are interviews with real-life folks to debate their relationship with cash. The contents look polished and are organized in a reader-friendly manner. Their articles embody compelling charts and infographics for illustration, making them simpler to learn and perceive.
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6. OneDegree
Digital insurer, OneDegree, has a easy however strong weblog that’s arrange in a manner to assist guests discover essentially the most related content material simply, with weblog posts cut up into classes reminiscent of “Pet Classroom,” “Dwelling Patrons Suggestions,” “Well being Hub,” “Pet Insurance coverage,” “Important Sickness Insurance coverage,” “Fireplace Insurance coverage” and “Dwelling Insurance coverage.” It provides quick tales, helpful ideas and superior insurance coverage and healthcare info to assist folks make higher insurance coverage selections. OneDegree does an superior job of presenting insurance coverage info in a manner that’s simple to know whereas not being too overtly promotional. The narratives are clear, conversational and interesting, and it would not really feel like you’re studying some boring banking doc. The positioning additionally homes an Insurance coverage 101 part that interprets key insurance coverage jargon into plain shopper language.
Content material advertising — when finished correctly — may help increase consciousness, enhance engagement and ultimately generate gross sales leads. It may well yield encouraging outcomes for the fintech business specifically, the place belief and shopper confidence are essential. The bottom line is to establish who your prospects are, what info wants they’ve and supply the data to them in a compelling and user-friendly manner.
