In case you’re operating quick on content material advertising and marketing matters this September, contemplate back-to-school actions, guides, potatoes, conversions, or the U.S. Structure.
Content material advertising and marketing is the method of making, publishing, and selling articles, movies, podcast episodes, and the like to draw, interact, and retain prospects. Executed nicely, it’s helpful or entertaining.
What follows are 5 subject concepts in your firm’s September 2022 content material advertising and marketing.
1. ‘Again to College’ Sequence
Because the leaves change shade and a touch of coolness enters the air, folks develop into enthusiastic about all issues pumpkin spice and comfortable sweaters. However for entrepreneurs, the approaching of autumn additionally marks the start of a brand new college 12 months.
In September, back-to-school buying and actions shall be in full swing. Picture: CDC.
In the US, a typical family in 2022 with high-school-age youngsters or youthful will spend $864.35 on back-to-school buying, in line with estimates from the Nationwide Retail Federation. Households with faculty college students will spend much more — about $1,199.43.
Classes equivalent to electronics, attire, and dorm furnishings get the lion’s share of those gross sales. Many will occur in August, however September can also be an excellent time to create a back-to-school weblog put up or electronic mail e-newsletter sequence specializing in the objects buyers may need forgotten. It might, moreover, present useful information about good examine habits or tackle how your merchandise work together with the varsity expertise.
2. The “Final Information to…”
For some, September is a time to reap the benefits of the previous few weeks of heat climate to go tenting or mountain climbing. For others, it means spending time within the kitchen, cooking up all of the seasonal produce they will get their arms on.
An “Final Information to Autumn Actions” might interact prospects and prospects it doesn’t matter what merchandise your corporation sells.
Producing a information to autumn actions, no matter they could be, is an efficient manner to supply helpful info while that includes the merchandise you promote.
For instance, a direct-to-consumer backpacking model might produce “The Final Information to Fall Backpacking Journeys in West Virginia” or related.
If a content material marketer is especially formidable, the “final information” might be a hub or pillar web page and the premise for a wholly new part of an organization’s web site. Lastly, don’t be afraid to advertise your merchandise instantly within the information.
3. Nationwide Potato Month
September is Nationwide Potato Month in the US. As meals holidays go — can an entire month be a vacation? — Nationwide Potato Month is a really versatile theme.
Most individuals get pleasure from potatoes and can doubtless interact with content material on that subject. And recipes that includes potatoes might enchantment to a variety of dietary restrictions and preferences, together with vegan, vegetarian, gluten-free, and paleo.
The Idaho Potato Fee even has a video on YouTube displaying you how you can make donuts with dehydrated mashed potatoes.
If Idaho could make donuts with potatoes, think about what you could possibly do.
Regardless of its versatility, Nationwide Potato Month is seemingly unrelated to many companies. But when entertaining or humorous content material matches your model, you could be stunned.
For instance, a plumbing provide enterprise might publish a potato cannon tutorial and promote the pipe and glue to construct the launcher.
4. Inform a Conversion-driving Story
Let’s flip to popular culture in 2010. In episode three, season seven of the animated sequence Futurama, the characters Fry and Bender buy new eyePhones from Mother Industries and start to compete over who can get extra followers on a social media app.
Within the present — a parody of iPhones and social media — it seems that Mother Industries is making an attempt to contaminate people’s brains with a virus. However let’s put that apart.
In one of many scenes, Fry desires to buy an eyePhone, however the too-helpful clerk begins to explain every little thing unsuitable with it, dissuading Fry from making the acquisition. However an anxious Fry yells out, “Shut up and take my cash.”
The picture and phrase have lengthy since develop into a well-liked meme that captures how we will really feel a couple of new product that matches our life-style or solves an issue. As soon as we all know what it does or the way it works, we would like it. “Shut up and take my cash.”
This picture — “Shut up and take my cash” — has develop into a meme describing shoppers’ emotions for a wonderful product.
For September, attempt to discover at the very least one conversion-driving story that describes a product you promote so nicely it’s worthy of the “Shut up and take my cash” meme.
5. U.S. Structure Day: Sept. 17
On September 17, 1787, delegates in Philadelphia signed what would develop into one of the influential paperwork in human historical past, the US Structure.
Howard Chandler Christy painted this model of the signing of the Structure in 1940.
In commemorating this occasion, entrepreneurs can produce content material associated to the Structure, its amendments, or constructive points of American tradition.
For instance, a weblog put up might describe the historical past of Structure Day or the modification course of. Alternatively, a brief video might focus on one of many founding paperwork that preceded the Structure, such because the Articles of Confederation.
Lastly, content material associated to American exceptionalism— its successes and failures — is a worthy subject in recognition of Structure Day. In any case, the Structure is what makes the US distinctive amongst nations.
